SoFi — Get That Raise

Campaign Design — Finance

SoFi — Get That Raise — hero

UX & UI Design · In collaboration with Kettle

Did you know that if you don't negotiate your salary you could be missing out on up to $1 million dollars over a 45 year career? We helped SoFi launch Get That Raise — an initiative that empowers members to go out and ask for the money they deserve, while equipping them with the tools and resources to be prepared and have informed conversations with their managers.

Get That Raise campaign landing page

Take the Quiz

A quiz designed to best guide each user on how much they could be earning and steps they can take to earn more.

Quiz question screen
Quiz question screen with salary input
Quiz results screen

Your personalized plan

Equipped with specific insights on where they are in their field, candidates can then take steps to get a raise.

Personalized profile summary
Editing your profile details
Step-by-step personalized plan for asking for a raise
Earning potential breakdown