Market by Macy's

Web Design — Store

Market by Macy's — hero

UX & UI Design · In collaboration with Staff Only, brand by CENTER

Macy's introduced Market by Macy's, a vibrant retail concept centered on curation, discovery, and community engagement. This dynamic brand captures the joy of exploration through a unique store experience and a website design that draws inspiration from the nostalgic charm of vintage newspaper ads showcasing “great finds.” Reflecting Macy's 150-year legacy, the website enhances the shopping journey with bold visuals and an intuitive interface, inviting users to connect with the brand's fresh, community-driven identity.

Market by Macy's branded shopping bag
Brand art direction and visual tone
Homepage styled after vintage newspaper ads
Table of contents navigation module
What's New section highlighting store finds

Articles

Editorial layouts to meet the needs of different types of articles.

Article index with editorial layouts
Editorial article layout
Newspaper-inspired herald article layout
Feature article on a local maker