America Off Balance
Web Design — Economics
Art Direction, UX & UI Design · In collaboration with Hyperakt
America's soaring national debt threatens economic turmoil for future generations. Its staggering scale is hard to grasp, yet its impact is undeniable. America Off Balance is a 3-part digital storytelling experience that simplifies the deficit, engages millennials and experts alike, and challenges you to address unrealistic political promises. This platform breaks down the crisis, highlights its personal impact, and empowers you to find solutions.
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Balance the budget
The second chapter offers a choose-your-own-adventure experience, letting users test common budget solutions. Partisan discourse obscures the costs of fixing the deficit, so we highlight inevitable trade-offs, showing no perfect solution exists. These trade-offs are both challenging and revealing.
A budget calculator for the pros
The final chapter is a budget calculator for economic bloggers and policy staffers, offering an industry-standard tool to evaluate proposals and guide decisions. With real-time data, users can test policies, cut costs, and boost the economy to showcase their strategy.
Rich visuals
We kept the visuals simple in black and white to work well on solid color backgrounds. Illustrations and animation by Sébastien Thibault.
